~ Lindsay Grist - gristcommunications
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Grist Present

We come from TV, and that means we have spent an unatural amount of time thinking about something most people don’t have to think about – how to tell a story.

What is a story?

In business, a story is a joined-up series of messages.

It’s not “Once upon a time” or “Three men walked into a bar.” You don’t have to become a comedian. This is about structure.

In TV we spent huge amounts of time thinking about the best way to tell a story. Stories can be told lots of ways, and one of the things you get paid for in TV is working out the best way.

Of course the producer at the next desk will tell you after there was a better way, but that’s TV people…

How to structure an FM sales presentation

The vital ingredient is to start with a story. If you…

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About gristpresent

Presentation, Q&A and Engagement Coach. We help you win more business. Also BAFTA-winning film maker. See our new site www.grist.co.uk


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