What is a story?
In business, a story is a joined-up series of messages.
It’s not “Once upon a time” or “Three men walked into a bar.” You don’t have to become a comedian. This is about structure.
In TV we spent huge amounts of time thinking about the best way to tell a story. Stories can be told lots of ways, and one of the things you get paid for in TV is working out the best way.
Of course the producer at the next desk will tell you after there was a better way, but that’s TV people…
How to structure an FM sales presentation
The vital ingredient is to start with a story. If you…
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